Your 2012 CWT Marketing Plan!

Four simple steps to give you access to our $25 billion market for your 2012 CWT Marketing campaign

STEP 1
SHOWCASE your brand/property to "YOUR SALESFORCE" - 1/4 page advertorial in CWT Times (and online) distributed to 10,000 front line agents globally.
 
STEP 2
STAND OUT when the travel planner is shopping – Advertising banner or hotel promotion on CWT Global Hotel Programme (used by 1,000,000s of business travellers) 12 months commencing from confirmation to end of 2012.
 
STEP 3
STAND OUT when travel agents are booking into your city/competitor set - Advertising banner on search results for your city/accepted client on HARP Agency (the booking tool used by EMEA Travel Agents) 12 month commencing from confirmation to end of 2012.

STEP 4
BE PRESENTED directly to travellers who are confirmed to arrive in your destination on their Itinerary – up to 10,000 impressions (from April to Sept) showcasing your hotel at a point when they are unlikely to have booked accommodation*

*86% of CWT flights booked do not have a hotel element included in the same transaction

Booking deadline: December 16, 2011

To make a booking please contact either Simon or Adam:

Simon Rowland

Email:

Call: +44 (0) 203 353 1973

Adam Peters

Email:

Call: +44 (0) 203 353 1974

In the last 12 months (Oct 2010 to Sept 2011) Carlson Wagonlit Travel has managed over 27.5 million room night bookings generating $4.3 billion in revenue for its hotel suppliers.  Marketing campaigns provide direct opportunity to influence directly up to 14,000 CWT travel agents, its 16,000 clients and their 7 million business travellers.

T&C: Limited to 3 hotels per city . Subject to availability. Hotel must be accepted into program, campaign to commence from confirmation and invoiced in advance